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  1. 1

    Managing brand equity capitalizing on the value of a brand name af Aaker, David A.

    Udgivet 1991
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    Managing brand equity capitalizing on the value of a brand name
  2. 2

    Managing brand equity capitalizing on the value of a brand name af Aaker, David A.

    Udgivet 1991
    Bog

    Managing brand equity capitalizing on the value of a brand name

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