Economics the basics ανά Mandel, Michael J.

Corporate communication ανά Argenti, Paul A.

Formulation, implementation, and control of competitive strategy ανά Pearce, John A.

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Contemporary management ανά Jones, Gareth R.

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Interpersonal skills in organizations ανά de Janasz, Suzanne C.

Entrepreneurial small business ανά Katz, Jerome A.

Services marketing integrating customer focus across the firm ανά Zeithaml, Valarie A.

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Contemporary advertising ανά Arens, William F.

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Strategic management of technology and innovation ανά Burgelman, Robert A.

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Marketing research in a digital information environment ανά Hair, Joseph F.

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