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South-Western Cengage Learning
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South-Western Cengage Learning
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Advertising & sales promotion
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Kaser, Ken
Published 2013
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Advertising, promotion, and other aspects of integrated marketing communications
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Shimp, Terence A.
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Andrews, J. Craig
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Integrated marketing communication in advertising and promotion
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Shimp, Terence A.
Published 2010
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Advertising and integrated brand promotion
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O'Guinn, Thomas C.
Published 2009
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CAMPUS
Diliman
4
DATABASE
Union Catalog (Buklod)
4
UNIT LIBRARY
Cesar E.A. Virata School of Business
2
College of Mass Communication
2
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
4
SUBJECT
Advertising
Sales promotion
2
Advertising media planning
1
Communication in management
1
Communication in marketing
1
Direct marketing
1
Management
1
Marketing
1
see all ...
AUTHOR
Shimp, Terence A.
2
Allen, Chris T.
1
Andrews, J. Craig
1
Kaser, Ken
1
O'Guinn, Thomas C.
1
Semenik, Richard J.
1
RESOURCE TYPE
Book
4
LANGUAGE
English
4
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