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E-business and e-commerce management strategy, implementation and practice 著者: Chaffey, Dave 1963-

Table of contents

Entrepreneurship perspectives and cases

Economics for business blending theory and practice 著者: Worthington, Ian 1946-, Britton, Chris, Rees, Andy

Strategic brand management a European perspective 著者: Keller, Kevin Lane 1956-, Aperia, Tony, Georgson, Mats

Strategies for e-business creating value through electronic and mobile commerce : concepts and cases 著者: Jelassi, Tawfik 1957-, Enders, Albrecht

Researching and writing a dissertation for business students 著者: Fisher, Colin

Fundamentals of strategy 著者: Johnson, Gerry

Global leadership the next generation 著者: Goldsmith, Mashall

Applied economics

A guide to game theory 著者: Carmichael, Fiona