Research design explained Autor Mitchell, Mark L.

Media effects research a basic overview Autor Sparks, Glenn Grayson

Ethics a pluralistic approach to moral theory Autor Hinman, Lawrence M.

Persuasion reception and responsibility Autor Larson, Charles U.

Advertising & sales promotion Autor Kaser, Ken

Table of contents only

Digital photography Autor Warren, Bruce

The essentials of statistics a tool for social research Autor Healey, Joseph F. 1945-

Interactive media design and development with Adobe CS6 revealed Autor Bishop, Sherry

Advertising, promotion, and other aspects of integrated marketing communications Autor Shimp, Terence A., Andrews, J. Craig

Major principles of media law Autor Belmas, Genelle, Overbeck, Wayne