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AUTHOR:
Chartered Institute of Marketing
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AUTHOR:
Chartered Institute of Marketing
Search Results - Butterworth Heinemann
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Butterworth Heinemann
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From brand vision to brand evaluation strategically building and sustaining brands
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De Chernatony, Leslie
Published 2001
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Strategic marketing planning and control
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Drummond, Graeme
Published 1999
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The CIM marketing dictionary
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Hart, Norman A.
Published 1996
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Relationship marketing for competitive advantage winning and keeping customers
Published 1995
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Below-the-line promotion
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Wilmshurst, John
Published 1993
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Strategic marketing management planning, implementation, and control
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Wilson, Richard Malcolm S.
Published 1992
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CAMPUS
Diliman
4
Baguio
1
Tacloban
1
DATABASE
Union Catalog (Buklod)
6
UNIT LIBRARY
Cesar E.A. Virata School of Business
2
Asian Institute of Tourism
1
School of Labor and Industrial Relations
1
UP Baguio Main Library
1
UP Tacloban Library
1
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
6
SUBJECT
Marketing
4
Management
3
Brand name product
1
Brand name products
1
Consumer satisfaction
1
Customer relations
1
Customer services
1
Direct marketing
1
Sales promotion
1
Trademarks
1
see all ...
AUTHOR
Chartered Institute of Marketing
CAM Foundation
1
De Chernatony, Leslie
1
Drummond, Graeme
1
Gilligan, Colin
1
Hart, Norman A.
1
Payne, Adrian
1
Pearson, David J.
1
Wilmshurst, John
1
Wilson, Richard Malcolm S.
1
see all ...
RESOURCE TYPE
Book
6
LANGUAGE
English
6
TUKLAS
: UP Libraries' Resource Discovery Tool
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