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Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics
Published 2004
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Marketing communications for local nonprofit organizations targets and tools
Published 2002
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Concise encyclopedia of advertising
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Clow, Kenneth E.
Published 2005
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CAMPUS
Diliman
2 results
2
Pampanga
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1
DATABASE
Union Catalog (Buklod)
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3
UNIT LIBRARY
College of Fine Arts
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College of Media and Communication
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UP Diliman Extension Program in Pampanga
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RESOURCE TYPE
Book
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CLASSIFICATION
H - Social Science
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SUBJECT
Advertising
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Communication in marketing
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Marketing
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Moral and ethical aspects
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Nonprofit organizations
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Product placement in mass media
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Subliminal advertising
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AUTHOR
Baack, Donald
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1
Clow, Kenneth E.
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Galician, Mary-Lou
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Henley, Teri Kline
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Self, Donald R.
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Wymer, Walter W.
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LANGUAGE
English
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