Search Results - "strategy"

581

Mutual forbearance the role of interfirm integration and rewards. by Golden, Brian R.

Published in Academy of management review

Article

Mutual forbearance the role of interfirm integration and rewards.

582

How advertising strategy affects brand and USP recall for new brands and extensions. by Dens, Nathalie

Published in International journal of advertising : quarterly review of marketing communication

Article

583

Competing through innovation in network markets strategies for challenges. by Sheremata, Willow A.

Published in Academy of management review

Article

Competing through innovation in network markets strategies for challenges.

584

Why the highest price isn't the best price?. by Anderson, James C.

Published in Academy of management review

Article

Why the highest price isn't the best price?.

585

Why you need a new-media "ringmaster". by Spenner, Patrick

Published in Harvard Business Review

Article

586

The one thing you must get right when building a brand. by Barwise, Patrick

Published in Harvard Business Review

Article

587

Let emerging market customers be your teachers. by D'Andrea, Guillermo

Published in Harvard Business Review

Article

Let emerging market customers be your teachers.

588

Branding in the digital age You're spending your money in all the wrong places. by Edelman, David C.

Published in Harvard Business Review

Article

Branding in the digital age You're spending your money in all the wrong places.

589

Practitioners' perceptions of advertising strategies for digital media. by Yann Truong

Published in International journal of advertising : quarterly review of marketing communication

Article

Practitioners' perceptions of advertising strategies for digital media.

590

Takeover immunity, takeovers, and the market for nonexecutive directors. by Ashraf, Rasha

Published in Financial management

Article

Mutual forbearance the role of interfirm integration and rewards. by Golden, Brian R.

How advertising strategy affects brand and USP recall for new brands and extensions. by Dens, Nathalie

Competing through innovation in network markets strategies for challenges. by Sheremata, Willow A.

Why the highest price isn't the best price?. by Anderson, James C.

Why you need a new-media "ringmaster". by Spenner, Patrick

The one thing you must get right when building a brand. by Barwise, Patrick

Let emerging market customers be your teachers. by D'Andrea, Guillermo

Branding in the digital age You're spending your money in all the wrong places. by Edelman, David C.

Practitioners' perceptions of advertising strategies for digital media. by Yann Truong

Takeover immunity, takeovers, and the market for nonexecutive directors. by Ashraf, Rasha

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