Sökresultat - "brand."

The effects of luxury brand-self identification on brand attachment and brand commitment the moderating role of regulatory focus. av Ahn, Kwangho

Exploring brand personality congruence measurement and application in the casual dining restaurant industry av Asperin, Amelia Estepa

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What makes a brand worth billions of dollars? av Go, Josiah

Turning around a heritage brand. av Go, Josiah

What's in a brand name? More than you think av De Asis, Karen V.

Brand building in the age of disruption a brand has to stand out to even have a fighting chance of being noticed av Garcia, Ramon

Energizing the reseller's sales force the power of brand identification. av Hughes, Douglas E.

What makes brands elastic? The influence of brand concept and styles of thinking on brand extension evaluation. av Monga, Alokparna

The effects of brand name structure on brand extension evaluations and parent brand dilution. av Sood, Sanjay

Keeping your corporate foundation compliant. av Haskell, Jeffrey D.