Arama Sonuçları - "brand."

The effects of luxury brand-self identification on brand attachment and brand commitment the moderating role of regulatory focus. Yazar: Ahn, Kwangho

Exploring brand personality congruence measurement and application in the casual dining restaurant industry Yazar: Asperin, Amelia Estepa

Tam Metin Erişim

What makes a brand worth billions of dollars? Yazar: Go, Josiah

Turning around a heritage brand. Yazar: Go, Josiah

What's in a brand name? More than you think Yazar: De Asis, Karen V.

Brand building in the age of disruption a brand has to stand out to even have a fighting chance of being noticed Yazar: Garcia, Ramon

Energizing the reseller's sales force the power of brand identification. Yazar: Hughes, Douglas E.

What makes brands elastic? The influence of brand concept and styles of thinking on brand extension evaluation. Yazar: Monga, Alokparna

The effects of brand name structure on brand extension evaluations and parent brand dilution. Yazar: Sood, Sanjay

Keeping your corporate foundation compliant. Yazar: Haskell, Jeffrey D.