Search Results - "Users."

661

Peer or expert? The persuasive impact of Youtube public service announcement procedures. by Hye-Jin Pack

Published in International journal of advertising : quarterly review of marketing communication

Article

Peer or expert? The persuasive impact of Youtube public service announcement procedures.

662

The multidimensional nature and brand impact of user-generated ad parodies in social media. by Vanden Bergh, Bruce G.

Published in International journal of advertising : quarterly review of marketing communication

Article

663

How customers can rally your troops. by Grant, Adam M.

Published in Harvard Business Review

Article

664

How customers can rally your troops. by Grant, Adam M.

Published in Harvard Business Review

Article

665

The effect of red background color on willingness-to-pay the moderating role of selling mechanism. by Bagchi, Rajesh

Published in Journal of consumer research

Article

The effect of red background color on willingness-to-pay the moderating role of selling mechanism.

666

Are close friends the enemy? Online social networks, self-esteem, and self-control. by Wilcox, Keith

Published in Journal of consumer research

Article

Are close friends the enemy? Online social networks, self-esteem, and self-control.

667

The megaphone effect taste and audience in fashion blogging. by Mcquarrie, Edward F.

Published in Journal of consumer research

Article

The megaphone effect taste and audience in fashion blogging.

668

Data's credibility problem. by Redman, Thomas C.

Published in Harvard Business Review

Article

669

Look at me! Look at me! Conspicuous brand usage self-brand connection, and dilution. by Ferraro, Rosellina

Published in Journal of marketing research

Article

670

Information exposure, opportunity evaluation, and entrepreneurial action An investigation of an online user community. by Autio, Erkko

Published in Academy of management journal

Article

Peer or expert? The persuasive impact of Youtube public service announcement procedures. by Hye-Jin Pack

The multidimensional nature and brand impact of user-generated ad parodies in social media. by Vanden Bergh, Bruce G.

How customers can rally your troops. by Grant, Adam M.

How customers can rally your troops. by Grant, Adam M.

The effect of red background color on willingness-to-pay the moderating role of selling mechanism. by Bagchi, Rajesh

Are close friends the enemy? Online social networks, self-esteem, and self-control. by Wilcox, Keith

The megaphone effect taste and audience in fashion blogging. by Mcquarrie, Edward F.

Data's credibility problem. by Redman, Thomas C.

Look at me! Look at me! Conspicuous brand usage self-brand connection, and dilution. by Ferraro, Rosellina

Information exposure, opportunity evaluation, and entrepreneurial action An investigation of an online user community. by Autio, Erkko

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