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A comparative study of media exposure models
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Chandon, Jean-Louis
Published 1986
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CAMPUS
Diliman
1 results
1
DATABASE
Union Catalog (Buklod)
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1
UNIT LIBRARY
College of Media and Communication
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1
YEAR OF PUBLICATION
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CLASSIFICATION
H - Social Science
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SUBJECT
Advertising media planning
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Data processing
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1
Mathematical models
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1
AUTHOR
Chandon, Jean-Louis
1 results
1
RESOURCE TYPE
Book
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LANGUAGE
English
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