Showing 4,721 - 4,730 results of 4,943 for search '"Televisions."', query time: 0.03s Refine Results
  1. 4721

    Competing for consumer memory in television advertising An empirical examination of the impacts of non-editorial clutter on brand memory in mega event broadcasts. by Yongick Jeong

    Article

    Competing for consumer memory in television advertising An empirical examination of the impacts of non-editorial clutter on brand memory in mega event broadcasts.
  2. 4722

    Context effects of TV programme induced interactivity and telepresence on advertising responses. by Cauberghe, Verolien

    Article

    Context effects of TV programme induced interactivity and telepresence on advertising responses.
  3. 4723

    The repetition-break plot structure makes effective television advertisements. by Loewenstein, Jeffrey

    Published in Journal of marketing
    Article

    The repetition-break plot structure makes effective television advertisements.
  4. 4724

    That was funny, but what was the brand again? Humorous television commercials and brand linkage. by Van Kuilenburg, Paul

    Article

    That was funny, but what was the brand again? Humorous television commercials and brand linkage.
  5. 4725

    Gender roles in advertising Measuring and comparing gender stereotyping on public and private TV channels in Germany. by Knoll, Silke

    Article

    Gender roles in advertising Measuring and comparing gender stereotyping on public and private TV channels in Germany.
  6. 4726

    That was funny, but what was the brand again? Humorous television commerials and brand linkage. by van Kuilenberg, Paul

    Article

    That was funny, but what was the brand again? Humorous television commerials and brand linkage.
  7. 4727

    Enhancing memorability do remaining duration prompts affect advertising recall?. by Ruifeng Yu

    Article

    Enhancing memorability do remaining duration prompts affect advertising recall?.
  8. 4728

    Creativity in advertising When it works and when it doesn't. by Reinartz, Werner

    Article

    Creativity in advertising When it works and when it doesn't.
  9. 4729

    Everyday advertising context An ethnography of advertising response in the family living room. by Jaysingle, Laknath

    Article

    Everyday advertising context An ethnography of advertising response in the family living room.
  10. 4730

    When narrative brands end The impact of narrative closure and consumption sociality on loss accomodation. by Russell, Cristel Antonia

    Article

    When narrative brands end The impact of narrative closure and consumption sociality on loss accomodation.

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