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The 100 best tv commercials and why they worked
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Kanner, Bernice
Published 1999
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A case study of Toyota's "recreating recreation" advertisement as an innovative television advertising strategy
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Vigilia, Oliver A.
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CAMPUS
Diliman
2 results
2
DATABASE
Union Catalog (Buklod)
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UNIT LIBRARY
College of Media and Communication
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Cesar E.A. Virata School of Business
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College of Fine Arts
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H - Social Science
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L - Education
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SUBJECT
Television advertising
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Consumer behavior
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AUTHOR
Kanner, Bernice
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Manalili, Perlita G.
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Vigilia, Oliver A.
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RESOURCE TYPE
Book
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English
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