Financial and consultancy services issues in international trade

Table of contents only

The Nordstrom way the inside story of America's # 1 customer service company Bằng Spector, Robert

The innovator's dilemma when new technologies cause great firms to fail Bằng Christensen, Clayton M.

Services marketing integrating customer focus across the firm Bằng Zeithaml, Valarie a.

Interactive services marketing Bằng Fisk, Raymond P.

Proposal writing Bằng Coley, Soraya M.

Monitoring, measuring and managing customer service Bằng Goodman, Gary S.

Service management and operations

The seven secrets of service strategy Bằng Horovitz, Jacques

The financial system and the economy principles of money and banking Bằng Burton, Maureen