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Investigating product involvement issues for mobile phone services a study of Filipino mobile phone users
by
Capistrano, Erik Paolo S.
Published in
Philippine Management Review
(2013)
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CAMPUS
Diliman
1
DATABASE
Index to Philippine Periodicals (IPP)
1
UNIT LIBRARY
Cesar E.A. Virata School of Business
1
YEAR OF PUBLICATION
From:
To:
SUBJECT
Consumer involvement
1
Mobile phones
1
Product attributes
1
Product involvement
1
Service attributes
1
AUTHOR
Capistrano, Erik Paolo S.
1
RESOURCE TYPE
Article
1
LANGUAGE
English
1
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