Market segmentation success making it happen! by Dibb, Sally 1963-

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The long tail why the future of business is selling less of more by Anderson, Chris 1961-

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Blue ocean strategy how to create uncontested market space and make the competition irrelevant by Kim, W. Chan

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Blue ocean strategy how to create uncontested market space and make the competition irrelevant by Kim, W Chan, Mauborgue, Renee

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