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191
Introducing a new consumer project to a regular retail outlet.
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Handog, Archimedes S.
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192
The informative and persuasive components of pharmaceutical promotion.
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Rod, Michel
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International journal of advertising : quarterly review of marketing communication
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193
Spending on the fly Mental budgets, promotions, and spending behavior.
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Stilley, Karen M.
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Journal of marketing
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194
Take turns or march in sync? The impact of the national brand promotion calendar on manufacturer and retailer performance.
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Guyt, Jonne Y.
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Journal of marketing research
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195
Making effective sales calls how to develop your own winning strategy.
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196
The relationship between advertising and sales for selected consumer goods.
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Agatep, Myra Vina
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Philippine Management Review
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197
Advertising and promotion an integrated marketing communications perspective
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Belch, George E.
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