Showing 171 - 180 results of 197 for search '"Sales promotion"', query time: 0.02s Refine Results
  1. 171

    Performance implications of adopting a customer-focused sales campaign. by Kumar, V.

    Published in Journal of marketing
    Article

    Performance implications of adopting a customer-focused sales campaign.
  2. 172

    Brand portfolio promotions. by Aribarg, Anocha

    Article

    Brand portfolio promotions.
  3. 173

    Anytime versus only mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation. by Cheema, Amar

    Article

    Anytime versus only mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation.
  4. 174

    The effectiveness of customized promotions in online and offline stores. by Jie Zhang

    Article

    The effectiveness of customized promotions in online and offline stores.
  5. 175

    Is that deal worht my time? The interactive effect of relative and referent thinking on willingness to seek a bargain. by Saini, Ritesh

    Published in Journal of marketing
    Article

    Is that deal worht my time? The interactive effect of relative and referent thinking on willingness to seek a bargain.
  6. 176

    Does exclusivity always pay off? Exclusive price promotions and consumer response. by Barone, Michael J.

    Published in Journal of marketing
    Article

    Does exclusivity always pay off? Exclusive price promotions and consumer response.
  7. 177

    The persuasive role of incidental similarity on attitudes and purchase intentions in a sales context. by Lan Jiang

    Article

    The persuasive role of incidental similarity on attitudes and purchase intentions in a sales context.
  8. 178

    Price-framing effects on the purchase of hedonic and utilitarian bundles. by Khan, Uzma

    Article

    Price-framing effects on the purchase of hedonic and utilitarian bundles.
  9. 179

    Can uncertainty improve promotions?. by Goldsmith, Kelly

    Article

    Can uncertainty improve promotions?.
  10. 180

    Sales promotions and channel coordination. by Wierenga, Berend

    Article

    Sales promotions and channel coordination.

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