Search Results - "RESEARCH"

19421

Internet versus television advertising A brand-building comparison. by Draganska, Michaela

Published in Journal of marketing research

Article

19422

Information asymmetry and hybrid advertising. by De Liu

Published in Journal of marketing research

Article

Information asymmetry and hybrid advertising.

19423

Happiness from ordinary and extraordinary experiences. by Bhattacharjee, Amit

Published in Journal of consumer research : an interdisciplinary quarterly

Article

Happiness from ordinary and extraordinary experiences.

19424

Smelling cookies and salivating A focus on olfactory imagery. by Krishna, Aradhna

Published in Journal of consumer research : an interdisciplinary quarterly

Article

Smelling cookies and salivating A focus on olfactory imagery.

19425

How childhood advetising exposure can create biased product evaluations that persists into adulthood. by Connell, Paul M.

Published in Journal of consumer research : an interdisciplinary quarterly

Article

How childhood advetising exposure can create biased product evaluations that persists into adulthood.

19426

The impact of fear on emotional brand attachment. by Dunn, Lea

Published in Journal of consumer research : an interdisciplinary quarterly

Article

19427

Unlocking the wealth in rural markets. by Kapur, Mamta

Published in Harvard Business Review

Article

19428

The individual's perceived environment as an antecedent of academic entrepreneurship multiple case studies of Thai university researchers. by Sutti, Sooampon

Published in Journal of enterprising culture

Article

The individual's perceived environment as an antecedent of academic entrepreneurship multiple case studies of Thai university researchers.

19429

Business creation in Portugal A viewpoint on data comparison. by Sarmento, Elsa De Morais

Published in Journal of enterprising culture

Article

Business creation in Portugal A viewpoint on data comparison.

19430

The distinctive skills of social entrepreneurs. by Mueller, S.

Published in Journal of enterprising culture

Article

Internet versus television advertising A brand-building comparison. by Draganska, Michaela

Information asymmetry and hybrid advertising. by De Liu

Happiness from ordinary and extraordinary experiences. by Bhattacharjee, Amit

Smelling cookies and salivating A focus on olfactory imagery. by Krishna, Aradhna

How childhood advetising exposure can create biased product evaluations that persists into adulthood. by Connell, Paul M.

The impact of fear on emotional brand attachment. by Dunn, Lea

Unlocking the wealth in rural markets. by Kapur, Mamta

The individual's perceived environment as an antecedent of academic entrepreneurship multiple case studies of Thai university researchers. by Sutti, Sooampon

Business creation in Portugal A viewpoint on data comparison. by Sarmento, Elsa De Morais

The distinctive skills of social entrepreneurs. by Mueller, S.

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