Showing 1 - 6 results of 6 for search '"Product placement in mass media."', query time: 0.02s Refine Results
  1. 1

    Branded content the fateful merging of media and marketing by Hardy, Jonathan 1963-

    Published 2022
    Book

    Branded content the fateful merging of media and marketing
  2. 2

    More than the game a study on the audience perception of product placements in sports television shows by Ceracas, Paula Mae Ycoy

    Published 2013
    Thesis

    More than the game a study on the audience perception of product placements in sports television shows
  3. 3

    Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

    Published 2004
    Book

    Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics
  4. 4

    Music-brand congruency in high-end low-cognition radio advertising. by Lavack, Anne M.

    Article

    Music-brand congruency in high-end low-cognition radio advertising.
  5. 5

    Brand placement in novels a test of the generation effect. by Brennan, Ian

    Article

    Brand placement in novels a test of the generation effect.
  6. 6

    Branded entertainment product placement & brand strategy in the entertainment business by Lehu, Jean-Marc

    Book

    Branded entertainment product placement & brand strategy in the entertainment business

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