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Branded content the fateful merging of media and marketing
by
Hardy, Jonathan 1963-
Published 2022
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More than the game a study on the audience perception of product placements in sports television shows
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Ceracas, Paula Mae Ycoy
Published 2013
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Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics
Published 2004
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Music-brand congruency in high-end low-cognition radio advertising.
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Lavack, Anne M.
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International journal of advertising : quarterly review of marketing communication
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Brand placement in novels a test of the generation effect.
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Brennan, Ian
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International journal of advertising : quarterly review of marketing communication
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Branded entertainment product placement & brand strategy in the entertainment business
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Lehu, Jean-Marc
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CAMPUS
Diliman
3 results
3
Baguio
1 results
1
DATABASE
Union Catalog (Buklod)
6 results
6
UNIT LIBRARY
College of Media and Communication
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Cesar E.A. Virata School of Business
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1
UP Baguio Main Library
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H - Social Science
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SUBJECT
Product placement in mass media
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Advertising
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Branding (Marketing)
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2
Moral and ethical aspects
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2
Internet advertising
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1
Internet marketing
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Marketing
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Product management
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Subliminal advertising
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Technological innovations
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Television advertising
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Television and sports
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AUTHOR
Brennan, Ian
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Ceracas, Paula Mae Ycoy
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Galician, Mary-Lou
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Hardy, Jonathan 1963-
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Lavack, Anne M.
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Lehu, Jean-Marc
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Manalili, Perlita G.
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University of the Philippines. College of Mass Communication
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RESOURCE TYPE
Book
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3
Article
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Thesis
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LANGUAGE
English
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French
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