Search Results - "Product introduction."

1

Modeling global spillover of new product take off. by Van Everdingen, Yvonne

Published in Journal of marketing research

Article

2

Find innovation where you least expect it. by McCaffrey, Tony

Published in Harvard Business Review

Article

3

Firm innovation in emerging markes The role of finance, governance, and competition. by Ayyagari, Meghana

Published in Journal of financial and quantitative analysis

Article

4

Why most product launches fail. by Schneider, Joan

Published in Harvard Business Review

Article

5

Survivla in markets with network effects product compatibility and order-of-entry- effects. by Qi Wang

Published in Journal of marketing

Article

6

Top management attention to innovation the role of search selection and intensity in new product introductions. by Qiang Li

Published in Academy of management journal

Article

7

New product search over time Past ideas in their prime?. by Katila, Riitta

Published in Academy of management journal

Article

8

The case for stealth innovation. by Miller, Paddy

Published in Harvard Business Review

Article

9

The relationship between overconfidence and the introduction of risky products evidence from a field study. by Simon, Mark

Published in Academy of management journal

Article

10

How advertising strategy affects brand and USP recall for new brands and extensions. by Dens, Nathalie

Published in International journal of advertising : quarterly review of marketing communication

Article

Search Results - "Product introduction."

Modeling global spillover of new product take off. by Van Everdingen, Yvonne

Find innovation where you least expect it. by McCaffrey, Tony

Firm innovation in emerging markes The role of finance, governance, and competition. by Ayyagari, Meghana

Why most product launches fail. by Schneider, Joan

Survivla in markets with network effects product compatibility and order-of-entry- effects. by Qi Wang

Top management attention to innovation the role of search selection and intensity in new product introductions. by Qiang Li

New product search over time Past ideas in their prime?. by Katila, Riitta

The case for stealth innovation. by Miller, Paddy

The relationship between overconfidence and the introduction of risky products evidence from a field study. by Simon, Mark

How advertising strategy affects brand and USP recall for new brands and extensions. by Dens, Nathalie

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