Search Results - "Product introduction."

1

Modeling global spillover of new product take off. by Van Everdingen, Yvonne

Published in Journal of marketing research

Article

Modeling global spillover of new product take off.

2

Survivla in markets with network effects product compatibility and order-of-entry- effects. by Qi Wang

Published in Journal of marketing

Article

Survivla in markets with network effects product compatibility and order-of-entry- effects.

3

Preferential linkage and network evolution a conceptual model and empirical test in the U.S. video game sector. by Venkotraman, N.

Published in Academy of management journal

Article

Preferential linkage and network evolution a conceptual model and empirical test in the U.S. video game sector.

4

How advertising strategy affects brand and USP recall for new brands and extensions. by Dens, Nathalie

Published in International journal of advertising : quarterly review of marketing communication

Article

5

Existing knowledge, knowledge creation capability and the rate of new product introduction in high-technology firms. by Smith, Ken G.

Published in Academy of management journal

Article

Existing knowledge, knowledge creation capability and the rate of new product introduction in high-technology firms.

6

The relationship between overconfidence and the introduction of risky products evidence from a field study. by Simon, Mark

Published in Academy of management journal

Article

The relationship between overconfidence and the introduction of risky products evidence from a field study.

7

Why most product launches fail. by Schneider, Joan

Published in Harvard Business Review

Article

8

Firm innovation in emerging markes The role of finance, governance, and competition. by Ayyagari, Meghana

Published in Journal of financial and quantitative analysis

Article

Firm innovation in emerging markes The role of finance, governance, and competition.

9

The case for stealth innovation. by Miller, Paddy

Published in Harvard Business Review

Article

10

Top management attention to innovation the role of search selection and intensity in new product introductions. by Qiang Li

Published in Academy of management journal

Article

Modeling global spillover of new product take off. by Van Everdingen, Yvonne

Survivla in markets with network effects product compatibility and order-of-entry- effects. by Qi Wang

Preferential linkage and network evolution a conceptual model and empirical test in the U.S. video game sector. by Venkotraman, N.

How advertising strategy affects brand and USP recall for new brands and extensions. by Dens, Nathalie

Existing knowledge, knowledge creation capability and the rate of new product introduction in high-technology firms. by Smith, Ken G.

The relationship between overconfidence and the introduction of risky products evidence from a field study. by Simon, Mark

Why most product launches fail. by Schneider, Joan

Firm innovation in emerging markes The role of finance, governance, and competition. by Ayyagari, Meghana

The case for stealth innovation. by Miller, Paddy

Top management attention to innovation the role of search selection and intensity in new product introductions. by Qiang Li

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