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Is your product on the right side? The "location effect" on perceived product heaviness and package evaluation.
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Xiaoyan Deng
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Journal of marketing research
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Disambiguating the role of ambiguity in perceptual assimilation and contrast effects.
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Lee, Michelle P.
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Journal of consumer research
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The future looks "right" Effects of the horizontal location of advertising images on product attitude.
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Chae, Boyoun (Grace)
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Journal of consumer research
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DATABASE
Union Catalog (Buklod)
3 results
3
AUTHOR
Chae, Boyoun (Grace)
1 results
1
Lee, Michelle P.
1 results
1
Xiaoyan Deng
1 results
1
RESOURCE TYPE
Article
3 results
3
LANGUAGE
English
3 results
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