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Category-based screening in choice of complementary products.
I publikationen Journal of marketing researchArtikel -
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7
The presence of variety reduces perceived quantity.
I publikationen Journal of consumer researchArtikel -
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The influence of categorical attributes on choice context effects.
I publikationen Journal of consumer researchArtikel -
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Asian brands and the shaping of a transnational imagined community.
I publikationen Journal of consumer researchArtikel