Showing 11 - 20 results of 41 for search '"Online advertisements."', query time: 0.02s Refine Results
  1. 11

    The effect of involvement on ad judgement in a computer-mediated environment. by Nicovich, Stefan G.

    Article

    The effect of involvement on ad judgement in a computer-mediated environment.
  2. 12

    Practitioners' perceptions of advertising strategies for digital media. by Yann Truong

    Article

    Practitioners' perceptions of advertising strategies for digital media.
  3. 13

    From whence it came Understanding source affects in consumer-generated advertising. by Steyn, Peter

    Article

    From whence it came Understanding source affects in consumer-generated advertising.
  4. 14

    Peer or expert? The persuasive impact of Youtube public service announcement procedures. by Hye-Jin Pack

    Article

    Peer or expert? The persuasive impact of Youtube public service announcement procedures.
  5. 15

    The multidimensional nature and brand impact of user-generated ad parodies in social media. by Vanden Bergh, Bruce G.

    Article

    The multidimensional nature and brand impact of user-generated ad parodies in social media.
  6. 16

    Interplay of message framing, keyword insertion and levels of product involvement in click-through of keyword search ads. by Chan Yun Yao

    Article

    Interplay of message framing, keyword insertion and levels of product involvement in click-through of keyword search ads.
  7. 17

    Social marketing meets interactive media Lessons for the advertising community. by Hill, Ronald P.

    Article

    Social marketing meets interactive media Lessons for the advertising community.
  8. 18

    A latent instrumental variables approach to modeling keyword conversion in paid search advertising. by Rutz, Oliver J.

    Article

    A latent instrumental variables approach to modeling keyword conversion in paid search advertising.
  9. 19

    The perils of social coupon campaigns. by Kumar, V.

    Article

    The perils of social coupon campaigns.
  10. 20

    Online advertising and congruency effects it depends on how you look at it. by Janssens, Wim

    Article

    Online advertising and congruency effects it depends on how you look at it.

Search Tools: