Essential elements for brand identity 100 principles for designing logos and building brands by Budelmann, Kevin, Kim, Yang 1968-, Wozniak, Curt

Designing B2B brands lessons from Deloitte and 182,000 brand managers by Martinez Onaindia, Carlos, Resnick, Brian 1974-

Designing brand identity an essential guide for the whole branding team by Wheeler, Alina

Table of contents only

Advertising and brand management.

Strategic brand management building, measuring and managing brand equity by Keller, Kevin Lane 1956-

Use of husband's surname is not obligatory. IN Dear PAO [column] by Acosta, Persida V. Rueda

What's in a child's name?. IN Mama diaries [column] by Zubiri, Audrey Tan

Grow the core how to focus on your core business for brand success by Taylor, David 1964-

Most famous names of cats and dogs by Aranzanso, Joseph B.

"Pilipinas" o "Filipinas" at kahalagahan ng pagpapalit ng pangalan by Angeles, Mark