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Perspectives in marketing, innovation and strategy

Product innovation toolbox a field guide to consumer understanding and research

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View full text e-book at EBSCOhost

The Routledge companion to marketing research

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AI in marketing, sales and service how marketers without a data science degree can use AI, big data and bots Yazar: Gentsch, Peter

Available for University of the Philippines Baguio - Graduate Resource Center. Click here to access

Consumer and sensory evaluation techniques how to sense successful products Yazar: Saint-Denis, Cecilia Y. 1972-

Marketing research for the tourism, hospitality and events industries Yazar: Kolb, Bonita M.

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