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Consumer behavior theory and application
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Farley, John U.
Published 1974
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Consumer behavior theory and application
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Farley, John U.
Published 1974
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Market structure and industrial performance a review of statistical findings
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Vernon, John M.
Published 1972
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Brand policy determination
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Cook, Victor J.
Published 1967
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Comparative analysis for international marketing.
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Terpstra, Vern
Published 1967
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Personal selling in a modern perspective
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Robinson, Patrick J.
Published 1967
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Promotional decisions using mathematical models.
Published 1967
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CAMPUS
Diliman
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Union Catalog (Buklod)
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H - Social Science
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Mathematical models
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Consumers
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Brand name products
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Export marketing
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Industrial organization (Economic theory)
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AUTHOR
Marketing Science Institute
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Farley, John U.
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Robinson, Patrick J.
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Becknell, James C.
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Cook, Victor J.
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Howard, John A.
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Liander, Bertil
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Ring, L. Winston
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Schutte, Thomas F.
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Sherbini, A. A.
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Stidsen, Bent
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Terpstra, Vern
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Vernon, John M.
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Yoshino, M. Y. (Michael Y.)
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RESOURCE TYPE
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LANGUAGE
English
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