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Marketing management and information technology
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Fletcher, Keith
Published 1995
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American Marketing Association toolbox selecting the right products and services.
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Parmerlee, David
Published 1993
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Selecting the right products and services
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Parmerlee, David
Published 1993
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AMA marketing toolbox identifying the right markets
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Parmerlee, David
Published 1993
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AMA marketing toolbox evaluating marketing strengths and weaknesses
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Parmerlee, David
Published 1993
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Preparing the marketing plan
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Parmerlee, David
Published 1992
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The Mart computer application for marketing
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Maddox, R.N
Published 1991
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Industrial marketing and sales management in the computer age
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Kelleher, Robert F.
Published 1982
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Data processing
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Information storage and retrieval systems
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Marketing management
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Marketing management--Data processing
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American Marketing Association
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Parmerlee, David
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Fletcher, Keith
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