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1
Marketing analytics statistical tools for marketing and consumer behaviour using SPSS
Foilsithe / Cruthaithe 2022LEABHAR -
2
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3
Creativity and data marketing a practical guide to data innovation
Foilsithe / Cruthaithe 2017LEABHAR -
4
Humanizing big data marketing at the meeting of data, social science and consumer insight
Foilsithe / Cruthaithe 2015LEABHAR -
5
Marketing database analytics transforming data for competitive advantage
Foilsithe / Cruthaithe 2013LEABHAR -
6
Data mining techniques for marketing, sales, and customer relationship management
Foilsithe / Cruthaithe 2004LEABHAR -
7
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8
Mastering data mining the art and science of customer relationship management
Foilsithe / Cruthaithe 2000LEABHAR -
9
New product and brand management marketing engineering applications
Foilsithe / Cruthaithe 1999LEABHAR -
10
Marketing engineering computer-assisted marketing analysis and planning
Foilsithe / Cruthaithe 1998LEABHAR


