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1
Marketing analytics statistical tools for marketing and consumer behaviour using SPSS
Baskı/Yayın Bilgisi 2022Kitap -
2
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3
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4
Humanizing big data marketing at the meeting of data, social science and consumer insight
Baskı/Yayın Bilgisi 2015Kitap -
5
Marketing database analytics transforming data for competitive advantage
Baskı/Yayın Bilgisi 2013Kitap -
6
Data mining techniques for marketing, sales, and customer relationship management
Baskı/Yayın Bilgisi 2004Kitap -
7
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8
Mastering data mining the art and science of customer relationship management
Baskı/Yayın Bilgisi 2000Kitap -
9
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10
Marketing engineering computer-assisted marketing analysis and planning
Baskı/Yayın Bilgisi 1998Kitap


