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Branding in Asia the creation, development, and management of Asian brands for the global market
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Temporal, Paul
Published 2000
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Strategic marketing cases for 21st century Asia
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The Asian marketing casebook
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Capon, Noel
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Vanhonacker, Wilfried R.
Published 1999
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The Asian marketing casebook
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Capon, Noel
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The Asian marketing casebook
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The Asian marketing casebook
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Cases in marketing management and strategy an Asia-Pacific perspective
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Quelch, John A.
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Leong, Siew Meng
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Ang, Swee Hoon
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Tan, Chin Tiong
Published 1996
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