Blue ocean strategy how to create uncontested market space and make the competition irrelevant di Kim, Chan W., Mauborgne, Renee A.

Blue ocean strategy how to create uncontested market space and make the competition irrelevant di Kim, W. Chan, author

Market segmentation how to do it and how to profit from it di McDonald, Malcolm

The nature of marketing marketing to the swarm as well as the herd di Brymer, Chuck

View Contributor biographical information

The complete idiot's guide to target marketing di Friedmann, Susan A.

Niche envy marketing discrimination in the digital age di Turow, Joseph

Testo
Testo

Hospitality sales and marketing di Abbey, James R.

Market segmentation success making it happen! di Dibb, Sally 1963-

Niche marketing 60 success stories di Nagashima, Soichiro

Segmentation strategies for hospitality managers target marketing for competitive advantage di Morritt, Ronald M.