Digital marketing by Arif, Ali

Perspectives in marketing, innovation and strategy

Product innovation toolbox a field guide to consumer understanding and research

A research agenda for place branding

View full text e-book at EBSCOhost

The Routledge companion to marketing research

Marketing research by Burns, Alvin C., Veeck, Ann

AI in marketing, sales and service how marketers without a data science degree can use AI, big data and bots by Gentsch, Peter

Available for University of the Philippines Baguio - Graduate Resource Center. Click here to access

Consumer and sensory evaluation techniques how to sense successful products by Saint-Denis, Cecilia Y. 1972-

Marketing research for the tourism, hospitality and events industries by Kolb, Bonita M.

Marketing analytics a practical guide to improving consumer insights using data techniques by Grigsby, Mike