Showing 1 - 6 results of 6 for search '"Market positioning."', query time: 0.02s Refine Results
  1. 1

    Global brand positioning and perceptions international advertising and global consumer culture. by Akaka, Melissa Archpru

    Article

    Global brand positioning and perceptions international advertising and global consumer culture.
  2. 2

    Ambient communication How to engage consumers in urban touch-points. by Gambetti, Rossella G.

    Article

    Ambient communication How to engage consumers in urban touch-points.
  3. 3

    Who are you callling old? Negotiating old age identity in the elderly consumption ensemble. by Barnhart, Michelle

    Article

    Who are you callling old? Negotiating old age identity in the elderly consumption ensemble.
  4. 4

    When identity marketing backfires Consumer agency in identity expression. by Bhatacharjee, Amit

    Article

    When identity marketing backfires Consumer agency in identity expression.
  5. 5

    Positioning brands against large competitors to increase sales. by Paharia, Neeru

    Article

    Positioning brands against large competitors to increase sales.
  6. 6

    Customer loyalty is overrated. by Lafley, A.G

    Article

    Customer loyalty is overrated.

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