Marketing management an Asian perspective

Table of contents only

Entrepreneurship and small business management in the hospitality industry di Lee-Ross, Darren

Design and layout of food service facilities di Birchfield, John C.

Strategic marketing di Cravens, David W.

Management leading & collaborating in a competitive world di Bateman, Thomas S.

Quantitative analysis for management di Render, Barry

Production and operations analysis. di Nahmias, Steven

International business competing in the global marketplace di Hill, Charles W. L.

Operations and supply management di Jacobs, F. Robert

Applying innovation di O'Sullivan, David