What's the secret? to providing a world-class customer experience by DiJulius, John R. 1964-

Value creation the power of brand equity by Neal, William D. (William Douglas) 1943-

Exploring brand personality congruence measurement and application in the casual dining restaurant industry by Asperin, Amelia Estepa

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The ultimate question driving good profits and true growth by Reichheld, Frederick F.

Researching customer satisfaction & loyalty how to find out what people really think by Szwarc, Paul

Think like your customer a winning strategy to maximize sales by understanding how and why your customers buy by Stinnett, Bill

Beyond the brand why engaging the right customers is essential to winning in business by Winsor, John 1959-

The culting of brands when the customers become true believers by Atkin, Douglas

The organization man by Whyte, William Hollingsworth

[Employees Loyalty Incentive Plan] by Abrera, Jess