Showing 1 - 10 results of 15 for search '"Korean Journal of Marketing"', query time: 0.02s Refine Results
  1. 1

    A study on the effect of third-party award-winning advertisements on consumers' pre-purchase intention. by Jeon Hoseong

    Article

    A study on the effect of third-party award-winning advertisements on consumers' pre-purchase intention.
  2. 2

    Marketing research process for design concept development. by Kim Yongseob

    Article

    Marketing research process for design concept development.
  3. 3

    A marketing theory-based approach to customer's perceived shopping experience. by Yoon Sung-joon

    Article

    A marketing theory-based approach to customer's perceived shopping experience.
  4. 4

    The effects of the delay of decision making on emotion toward internet shopping and internet shopping mall satisfaction. by Kim Hanna

    Article

    The effects of the delay of decision making on emotion toward internet shopping and internet shopping mall satisfaction.
  5. 5

    A cross-cultural study of value structure and environmental consumerism the case of Korean and United States consumers. by Kim, Yeonshin

    Article

    A cross-cultural study of value structure and environmental consumerism the case of Korean and United States consumers.
  6. 6

    The effects of luxury brand-self identification on brand attachment and brand commitment the moderating role of regulatory focus. by Ahn, Kwangho

    Article

    The effects of luxury brand-self identification on brand attachment and brand commitment the moderating role of regulatory focus.
  7. 7

    Moderating factors on the effects of animosity. by Hong, Sung-Tai

    Article

    Moderating factors on the effects of animosity.
  8. 8

    Customers' intangible value in a social network. by Han, Sangman

    Article

    Customers' intangible value in a social network.
  9. 9

    Consumers' attitude toward complaining a cross cultural comparison of its traits predictors. by Park, Sojin

    Article

    Consumers' attitude toward complaining a cross cultural comparison of its traits predictors.
  10. 10

    The classification system for measuring marketing expeditures and marketing performance. by Jeon, In-Soo

    Article

    The classification system for measuring marketing expeditures and marketing performance.

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