Journal of marketing research.

Available for UP System via Sage Premier.

Category-based screening in choice of complementary products. Por Aribarg, Anocha

"Speed of replacement" modeling brand loyalty using last-move data. Por Hai Che

Do switching costs make markets less competitive?. Por Dubé, Jean-Pierre

When should original equipment manufacturers use branded component contracts with suppliers?. Por Ghosh, Mrinal

The role of national culture in advertising's sensitivity to business cycles an investigation across continents. Por Deleersnyder, Barbara

Specifying price judgments with range-frequency theory in models of brand choice. Por Niedrich, Ronald W.

Sales effects of attention to feature advertisements a Bayesian mediation analysis. Por Jie Zhang

Modeling global spillover of new product take off. Por Van Everdingen, Yvonne

Me, myself and my choices the influence of private self-awareness on choice. Por Goukens, Caroline