Advertising and new media by Spurgeon, Christina

Hands-on guide to creating Flash advertising from concept to tracking--microsites, video ads, and more by Fincanon, Jason

Mobile advertising supercharge your brand in the exploding wireless market by Sharma, Chetan

Table of contents only

Exploring interactivity of ABS-CBN by Aguila, Almond Pilar N.

A brave new [AD] world by Castro, Philip A.

Transforming PLDT's web presence for competitive advantage by Alcantara, Anthony O.

Internet marketing foundations & applications by Siegel, Carolyn F

Www.advertising by Adams, Richard

www.advertising by Adams, Richard

New perspectives on E-commerce by Schneider, Gary P.