Services marketing an interactive approach 著者: Fisk, Raymond P., Grove, Stephen J. (Stephen John) 1950-, John, Joby 1957-

Journal of research in interactive marketing.

Available for UP System via Emerald eJournals Premier.

The definitive guide to direct and interactive marketing how to select, reach and retain the right customers 著者: Stone, Merlin 1948-

Direct and interactive marketing 著者: Sargeant, Adrian

E-shock the new rules-Internet strategies for retailers and manufacturers 著者: De Kare-Silver, Michael

E-shock 2000 : the electronic shopping revolution strategies for retailers and manufacturers 著者: De Kare-Silver, Michael

Interactive services marketing 著者: Fisk, Raymond P.

Cybermarketing your interactive marketing consultant

Interactive marketing the future present

Interactive publishers handbook 著者: Palumbo, Paul