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1851
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1852
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1853
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1854
Energizing the reseller's sales force the power of brand identification.
Gepubliceerd in Journal of marketingArtikel -
1855
Signaling status with luxury goods The role of brand prominence.
Gepubliceerd in Journal of marketingArtikel -
1856
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1857
Timberland's CEO on standing up to 65,000 angry activists.
Gepubliceerd in Harvard Business ReviewArtikel -
1858
Online reputation systems How to design one tat does what you need?.
Gepubliceerd in MIT Sloan management reviewArtikel -
1859
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1860
Celebrity firms the social construction of market popularity.
Gepubliceerd in Academy of management reviewArtikel