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1861
The one thing you must get right when building a brand.
Published in Harvard Business ReviewArticle -
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1863
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1864
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1865
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1866
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1867
A micro level view of the self-reinforcement process.
Published in SAM advanced management journalArticle -
1868
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1870
Uncommon sense How to turn distinctive beliefs into action.
Published in MIT Sloan management reviewArticle