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  1. 1851

    The malleable brand the role of implicit theories in evaluationg brand extensions. by Yorkston, Eric A.

    Published in Journal of marketing
    Article

    The malleable brand the role of implicit theories in evaluationg brand extensions.
  2. 1852

    Disambiguating the role of ambiguity in perceptual assimilation and contrast effects. by Lee, Michelle P.

    Article

    Disambiguating the role of ambiguity in perceptual assimilation and contrast effects.
  3. 1853

    Find your strategy in the new landscape. by Ghemawat, Pankaj

    Article

    Find your strategy in the new landscape.
  4. 1854

    Energizing the reseller's sales force the power of brand identification. by Hughes, Douglas E.

    Published in Journal of marketing
    Article

    Energizing the reseller's sales force the power of brand identification.
  5. 1855

    Signaling status with luxury goods The role of brand prominence. by Young Jee Han

    Published in Journal of marketing
    Article

    Signaling status with luxury goods The role of brand prominence.
  6. 1856

    What makes brands elastic? The influence of brand concept and styles of thinking on brand extension evaluation. by Monga, Alokparna

    Published in Journal of marketing
    Article

    What makes brands elastic? The influence of brand concept and styles of thinking on brand extension evaluation.
  7. 1857

    Timberland's CEO on standing up to 65,000 angry activists. by Swartz, Jeff

    Article

    Timberland's CEO on standing up to 65,000 angry activists.
  8. 1858

    Online reputation systems How to design one tat does what you need?. by Dellarocas, Chrysantos

    Article

    Online reputation systems How to design one tat does what you need?.
  9. 1859

    Witnessing incivility among employees effects on consumer anger and negative inferences about companies. by Porath, Christine

    Article

    Witnessing incivility among employees effects on consumer anger and negative inferences about companies.
  10. 1860

    Celebrity firms the social construction of market popularity. by Rindova, Violina P.

    Article

    Celebrity firms the social construction of market popularity.

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