檢索結果 - "House brands"

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  1. 1

    New products The antidote to private label growth?. 由 Gielens, Katrijn

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  2. 2

    What makes consumers willing to pay a price premium for national brands over a private labels?. 由 Steenkamp, Jan-Benedict E.M

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  3. 3

    The effect of business-cycle fluctuations on private-label share What has marketing conduct got to do with it?. 由 Lamey, Lien

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  4. 4

    Do digital video recorders influence sales?. 由 Bronnenberg, Bart J.

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  5. 5

    Private label imitation of a national brand Implications for consumer choice and law. 由 Aribarg, Anocha

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  6. 6

    Private-label use and store loyalty. 由 Ailawadi, Kusum L.

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  7. 7

    The strategic positioning of store brands in retailer - manufacturer bargaining 由 Morton, Scott Morton

    出版 2000
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