Search Results - "Fear & phobias."

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How disgust enhances the effectiveness of fear appeals. by Morales, Andrea C.

Published in Journal of marketing research

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Reclaim your creative confidence. by Kelley, Tom

Published in Harvard Business Review

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Environmental threat appeals in green advertising The role of fear arousal and coping efficacy. by Hartmann, Patrick

Published in International journal of advertising : quarterly review of marketing communication

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