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2641
Complexity effects in choice experiment-based models.
Published in Journal of marketing researchArticle -
2642
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2643
-
2644
A goal-based model of product evaluation and choice.
Published in Journal of consumer researchArticle -
2645
Decision quicksand how trivial choices suck us in.
Published in Journal of consumer researchArticle -
2646
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2647
-
2648
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2649
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2650