Harvard business review on customer relationship management.

The need to treat customers unequally. IN Exetech [column] por Hamlin, Michael Alan

Human relations in business developing interpersonal and leadership skills por Aamodt, Michael G., Raynes, Bobbie L.

One to One, B2B customer development strategies for the business to business world por Peppers, Don

The new market leaders who's winning and how in the battle for customers por Wiersema, Fred (Frederik Derk)

Human relations in business developing interpersonal and leadership skills por Aamodt, Michael G.

Human relations in business developing interpersonal and leadership skills por Aamodt, Michael G.

The relationship-based enterprise powering business success through customer relationship management por McKenzie, Ray 1946-

Emotion marketing the Hallmark way of winning customers for life por Robinette, Scott

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Customer equity building and managing relationships as valuable assets por Blattberg, Robert C. 1942-