Rezultaty - "Customer relations Management."

Harvard business review on customer relationship management.

The customer management scorecard managing CRM for profit od Woodcock, Neil

Customer relationship management the foundation of contemporary marketing strategy od Baran, Roger J. (Roger Joseph) 1945-, Galka, Robert J.

Customer relationship management in electronic markets

Understanding the influence of leadership behaviors in revenue management processes to profit and customer loyalty od Ong, Edward T.

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Strategic customer management integrating relationship marketing and CRM od Payne, Adrian, Frow, Pennie

Table of contents only

The Dark side of CRM customers, relationships and management

Customer relations and services

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CRM redefining customer relationship management od Peel, Jeffrey

Customer relationship management perspectives from the marketplace