Torthaí cuardaigh - "Customer relations Management."

Harvard business review on customer relationship management.

The customer management scorecard managing CRM for profit de réir Woodcock, Neil

Customer relationship management the foundation of contemporary marketing strategy de réir Baran, Roger J. (Roger Joseph) 1945-, Galka, Robert J.

Customer relationship management in electronic markets

Understanding the influence of leadership behaviors in revenue management processes to profit and customer loyalty de réir Ong, Edward T.

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Strategic customer management integrating relationship marketing and CRM de réir Payne, Adrian, Frow, Pennie

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The Dark side of CRM customers, relationships and management

Customer relations and services

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CRM redefining customer relationship management de réir Peel, Jeffrey

Customer relationship management perspectives from the marketplace