Bilaketaren emaitzak - "Customer relations Management."

Harvard business review on customer relationship management.

The customer management scorecard managing CRM for profit nork Woodcock, Neil

Customer relationship management the foundation of contemporary marketing strategy nork Baran, Roger J. (Roger Joseph) 1945-, Galka, Robert J.

Customer relationship management in electronic markets

Understanding the influence of leadership behaviors in revenue management processes to profit and customer loyalty nork Ong, Edward T.

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Strategic customer management integrating relationship marketing and CRM nork Payne, Adrian, Frow, Pennie

Table of contents only

The Dark side of CRM customers, relationships and management

Customer relations and services

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CRM redefining customer relationship management nork Peel, Jeffrey

Customer relationship management perspectives from the marketplace