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CRM redefining customer relationship management
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Peel, Jeffrey
Published 2002
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The CRM project management handbook building realistic expectations and managing risk
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Gentle, Michael 1957-
Published 2002
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Customer relationship management creating competitive advantage through win-win relationship strategies
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Storbacka, Kaj
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Lehtinen, Jarmo R.
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Harvard business review on customer relationship management.
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Managing working with the public
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The Management of sales and customer relations books of readings
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Managing operations customers, productivity, improvement and change
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Saville, James
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Upside-down marketing turning your ex-customer into your best customers
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Walther, George R.
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