Strategic customer management integrating relationship marketing and CRM by Payne, Adrian, Frow, Pennie

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Disney U how Disney University develops the world's most engaged, loyal, and customer-centric employees by Lipp, Doug

Crafting the customer experience for people not like you how to delight and engage the customers your competitors don't understand by McDonald, Kelly 1961-

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CRM the foundation of contemporary marketing strategy by Baran, Roger J

Customer relations and services

This was first heard live on air at DZUP 1602 AM. Podcast uploaded at iskwiki. Click to listen

Statistical methods in customer relationship management by Kumar, V. 1957-, Petersen, J. Andrew

Available for University of the Philippines Baguio via Wiley Online Library. Click here to access

Statistical methods in customer relationship management by Kumar, V. 1957-

Available for University of the Philippines Diliman via Wiley Online Library. Click here to access

Creating great customer service by Sancianco, Herbert M.

The social customer how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers by Metz, Adam

The social customer how brands can use social CRM to acquire, monitize, and retain fans, friends and followers by Metz, Adam