Strategic customer management integrating relationship marketing and CRM 由 Payne, Adrian, Frow, Pennie

Table of contents only

Disney U how Disney University develops the world's most engaged, loyal, and customer-centric employees 由 Lipp, Doug

Crafting the customer experience for people not like you how to delight and engage the customers your competitors don't understand 由 McDonald, Kelly 1961-

Contributor biographical information
Publisher description
Table of contents only

CRM the foundation of contemporary marketing strategy 由 Baran, Roger J

Customer relations and services

This was first heard live on air at DZUP 1602 AM. Podcast uploaded at iskwiki. Click to listen

Statistical methods in customer relationship management 由 Kumar, V. 1957-, Petersen, J. Andrew

Available for University of the Philippines Baguio via Wiley Online Library. Click here to access

Statistical methods in customer relationship management 由 Kumar, V. 1957-

Available for University of the Philippines Diliman via Wiley Online Library. Click here to access

Creating great customer service 由 Sancianco, Herbert M.

The social customer how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers 由 Metz, Adam

The social customer how brands can use social CRM to acquire, monitize, and retain fans, friends and followers 由 Metz, Adam